In 2009, entrepreneur, dancer, choreographer, and software engineer Miral Kotb combined her passion for dance and computers to create iLuminate, the entertainment technology company that combines state-of-the-art technology with exhilarating dancers who perform in the dark to create the ultimate audience experience.
Miral received her degree in Computer Science from Columbia University while studying dance at Barnard College. Upon graduating she secured a position with Bloomberg L.P. as a senior software engineer, then entered the world of mobile application development. Her work as a dancer and choreographer has been presented at numerous venues worldwide.
The concept for iLuminate emerged while Miral was developing iPhone applications. She had a vision of dancers wearing costumes that illuminated wirelessly to compliment the music and choreography — wireless technology that could be controlled from the palm of one’s hand. She pursued her idea with help from some of the best hardware and software engineers in the business. Developing iLuminate was the perfect way for Miral to combine her uniquely different worlds and follow her true passion.
iLuminate took audiences by storm when America voted the dance-in-the-dark sensation to one of the top finalist positions on the hit television show, “America’s Got Talent.” Since then, Miral and her unprecedented technology, programming, choreographing, and overall artistic direction has catapulted iLuminate into an international phenomenon that mesmerizes audiences across the globe. The enormously successful Off-Broadway production, iLuminate, celebrated its one-year anniversary at New World Stages on July 18, 2014.
Miral has programmed iLuminate’s patent-pending technology for such Grammy-winning superstars as Chris Brown, Christina Aguilera and the Black Eyed Peas. The technology has also been featured on such shows as Dancing With the Stars, the American Music Awards, MTV’s Video Music Awards, and the BET Awards, among others. In addition, Miral has choreographed (and often times performs alongside her dancers) for several notable venues, such as Disneyland; the Nickelodeon Awards; at auto shows in Canada, South Africa, and Las Vegas; and at numerous corporate events across the country for such clients as IBM, Red Bull, Samsung, MINI Cooper, Energizer, and Starwood Hotels. In January 2013, iLuminate danced in Washington, DC at the Kids’ Inaugural Concert for the First Lady and military families, sharing the stage with Katy Perry, Usher, Far East Movement, and
the cast of “Glee,” among others.
In just a few short years, the rising entrepreneur has become a highly sought after speaker. Miral has been personally requested by Google CEO Larry Page to speak (alongside Sr. Richard Branson and other renowned speakers) at Google Zeitgeist where iLuminate has also performed. She also recently appeared at Google’s highly prestigious Made With Code launch event along with Chelsea Clinton, Mindy Kaling and Iconic Pop. Miral was also honored to be selected by NASDAQ to ring the opening bell this past July.